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Hybrid work and “New Work” are increasingly shaping the work culture. What employee apps have to offer in terms of features to ensure better communication and collaboration in the entire team - whether office workers, home office colleagues, mobile employees and frontline workers (e.g. in production, sales or logistics) - can be read here.
According to the IDG study “Hybrid Work 2022” by Foundry Research Services in cooperation with Campana & Schott, two thirds of the companies surveyed assume that the proportion of hybrid work in their organization will increase. To support this trend, 69 percent of the companies want to invest. 31 percent of those surveyed attach particular importance to linking the communication channels. No wonder, because today employee apps and other digital solutions facilitate social interaction between members of an organization who work at different workplaces.
For employees in the office or home office, the solutions are usually well implemented. However, there is still some catching up to do with so-called “frontline workers”, who are mostly or exclusively mobile. The frontline workers have poorer access to collaboration solutions and are therefore a quarter less efficient in their work than their office and home office colleagues. According to another study by Campana & Schott on the subject of “the digital workplace 2.0 – now for everyone and everywhere”. An employee app with features that allow all team members to communicate with each other quickly and securely can bridge this gap.
Employee apps not only offer features for a time, device and location independent exchange of information between all employees – regardless of whether they work on site, in the home office or on the go. They also ensure a smooth and transparent flow of information from company management to the workforce and also enable personal exchange with each other and within every team. This in turn promotes cohesion and strengthens the sense of togetherness in the company, even across the workplace and departmental boundaries. Especially in agile teams, employee app features for real-time exchange play out their advantages and make coordination and collaboration very easy, increase the efficiency of processes and increase the productivity of the entire team. In addition, a kind of digital home can be created for the team with an employee app, where everyone can feel at home. This ensures higher employee commitment and satisfaction, which in turn polishes the employer image, strengthens identification with the company and can thus also contribute to the recruitment of skilled workers.
So it turns out that the potential of employee apps is immense. An employee app generally focuses on features for direct communication and the fast exchange of information. Above all, a messaging app can be well established as a pragmatic means of communication in everyday business. The application should prove to be simple, powerful and secure and provide appropriate employee app features:
These aspects significantly increase the acceptance of the employees for the employee app and its features, and usually leads to widespread application.
With these functions, an employee app becomes a central tool for internal communication, team building and personnel management. It can be established as an essential part of the communication and corporate culture and makes the entire organization strong for the future.
The employee app features mentioned not only protect the company, but also give employees security when using it. This gives the team a good feeling and strengthens the reliability of internal processes in everyday life – and not just in the event of a crisis.
In times of hybrid work and New Work, smooth cooperation in the entire team and an overarching sense of unity are an important anchor in a company. An employee app comes with a wide variety of features that effectively support these aspects. Communication is the essential building block for good teamwork. A messenger optimally adapts to the needs of internal communication, effective collaboration and fast work processes. Above all, it is crucial that all relevant stakeholders can be won over with the introduction of an employee app. With a product like Teamwire you have your management, your IT and even your data protection officer directly on your side.
We announced it in our API 15 release as one of the most important new features in Teamwire for 2021: attention messages. We will illustrate how this idea came about, became established in our product, and what the possible use cases are in this blog article.