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The current news regarding the update of the WhatsApp privacy statement shows it once again: Companies should protect themselves against IT security gaps and use a compatible alternative to WhatsApp for team communication. Why a business messenger meets the needs of companies better than a (free) consumer app is revealed in the following trends in business messaging.
If the COVID-19 pandemic has made one thing clear to us, it is that we all – and by that we mean all industries and companies with a workforce of two or more – need to be more agile in our work processes for the safety and protection of our employees. This was equally true for us as Teamwire. So we had to ask ourselves the basic question of how to securely connect our employees from their home offices for communication and consultation.
For us as a provider of business messenger solutions, this was a challenge that was fortunately easy to implement, since we live our product by using and developing it every day. We know our product USPs. Teamwire is our basic medium of communication.
Messenger services have become an indispensable part of both private and professional communication – even more so in industries such as healthcare, blue light organizations, public authorities and logistics with a surplus of mobile employees than in businesses with a larger number of office workers. But the current situation in particular shows us all that collaboration solutions that connect all employees are essential for a smooth workflow. The conclusion is: don’t let shadow IT emerge, but choose a privacy-compliant alternative that both specializes in intuitive business use with appropriately designed functions and ensures centralized control.
In the following, we list what we consider to be the most important trends in business messaging for device-, time- and location-independent collaboration among all employees:
Unlike consumer apps, business messaging solutions are evolving into a communication hub. This means that a messenger acts as a central hub where data from different source systems is converged and from there reaches different target systems. In short, the communication hub ensures holistic data exchange by intelligently linking all communication and information systems via open interfaces.
In this way, both internal communication between employees and external exchange with partners and customers can be improved. In addition, it will be possible to have different providers, services and clouds communicate with each other via a federation. In this way, different companies can be connected with each other via a communication hub.
Messaging solutions are integrating more and more functions to cover any use cases and make information exchange even easier. Sending text and voice messages is as much a part of the standard repertoire as sharing digital content. Beyond that, they have offered much more:
Artificial intelligence is the next logical step in the digital transformation. And it will also increasingly find its way into communication solutions. While general chatbots, which can be defined as an AI precursor, are almost considered old hat, far more complex AI-optimized communication, keyword: Conversational AI, will support employees. Conversational AI agents will use information from different systems, aggregate it and, based on it, recommend actions. This requires an innovative front-end messaging solution that enables an intuitive chatbot experience (Link to Blog Article Chatbots).
Messenger and intranet, in the sense of a social intranet, are becoming increasingly intertwined. It is conceivable to integrate a social intranet application into a messaging solution to create a comprehensive employee channel. In addition to group and 1:1 chats, for example, there are separate channels that keep employees up to date on company news. These are displayed as an activity stream that functions like a news feed updated by the second. Employees can interact with the content directly via Messenger, i.e., they can like, comment and share. This makes employees feel heard and allows them to identify with the company.
In step with the functionalities that are continuously evolving, the technical security requirements for business messaging solutions will be even more comprehensive in the future. By linking systems, a secure container on the end device will be just as important for data management as holistic data and access management. At the same time, the threat of cyber attacks is growing along with the technical possibilities. Consequently, further strengthening of encryption algorithms for communication and the establishment of additional security functions will be unavoidable.
Would you like more information about Teamwire? Then contact our sales team and ask for a demo.
You are not sure which communication solution is the right one for your company? Then we recommend you to read the following blog article.
What to do when the license of a communication solution expires and you need to look for an alternative? We have received many inquiries on this topic, so we are dedicating this blog article to the topic of Skype for Business Alternative.
Crisis situations can be manifold these days. Whether it is the implementation of hybrid work caused by a global pandemic or the increasingly frequent cyberattacks on corporate IT infrastructures - all digital IT systems must be protected against emergencies under all circumstances.
Only if communication in the healthcare sector is fast, smooth and leak-free, optimum patient care can be ensured. Read the blog post to find out how a business messenger can be a helpful tool with a wide range of uses for hospitals, rehabilitation centers, nursing homes and care facilities.